Digitas, Inc.

“At the highest level, they should definitely be thinking of investing in utilities that will [directly generate revenue], product features that they can offer consumers and that they can monetize at the same time,” said Jordan Bitterman, senior vice pre Full Article at AdWeek

Michael Baer joined Starcom USA, Chicago, in a new post, executive vice president and managing director, overseeing the Hallmark, Lego, Luxottica Group and Walgreens accounts. He had been senior vice president and group managing director at Cramer-Krasse Full Article at The New York Times

Accounts ¶MillerCoors, Chicago, reorganized its agency roster by ending a long relationship with DraftFCB, part of the Interpublic Group of Companies, which had been the lead creative agency for brands like Coors Light and Coors Banquet beers, and also d Full Article at The New York Times

Bank of America is expected to assign the bulk of its global creative business to a team of WPP companies, moving away from roster shops like BBDO. The agency became the lead on BofA’s U.S. consumer retail business in 2006 when the bank consolidated its Full Article at AdWeek

Following up Kevin Durant's displeasure with Doodle Jump players, Sprint is out with another commercial featuring NASCAR Sprint Cup champion Jimmie Johnson who, like Durant, doesn't have much patience for those who waste precious bandwidth on questionabl Full Article at Adrants

MillerCoors is making major changes to its agency roster, the biggest of which is the brewer's cutting ties with its longtime lead creative agency, Interpublic Group of Cos.' DraftFCB. As part of the shift, Publicis Groupe's Razorfish has lost creative a Full Article at Advertising Age

The 2012 B2B Ace Awards, sponsored by the Business Marketing Association of New York, were presented on April 18. Digitas, part of the Publicis Groupe, won Best of Show for the “Small business Saturday” campaign for American Express as well as the award Full Article at The New York Times

THE annual spring upfronts, when television peddles its wares to Madison Avenue, has a new twist ahead of the 2012-13 season: Media companies that specialize in online video and other digital delights are adding themselves to the lineup of presentations Full Article at The New York Times

Rashida Jones was worried that becoming active on Twitter might make her seem like she was “on caffiene and cocaine.” Meanwhile, CSI creator Anthony Zuicker definitely appeared to be—at least on lots of caffiene. Jones, Zuicker and Tom Hanks (via satelli Full Article at AdWeek

NEW YORK, April 26, 2012 /PRNewswire/ -- Brand content's biggest event of the year returned today: the Digitas NewFront. Now in its fifth year, the Digitas NewFront brought together brands, marketers, distributors, and talent to harness new digital conte Full Article at PR Newswire

The annual spring upfronts, when television peddles its wares to Madison Avenue, has a new wrinkle ahead of the 2012-13 season: media companies that specialize in online video and other digital delights are adding themselves to the lineup of presentation Full Article at The New York Times

NBA Stars Appear in Nike Campaign LOS ANGELES--NBA All-Stars Kevin Garnett, Gary Payton and Tim Hardaway appear as the "Fun Police" in a new Nike TV campaign, which broke last weekend. The three spots, from Wieden & Kennedy in Portland, Ore. , show the pl Full Article at AdWeek

Croissance Croissance (en millions d'euros) Revenu Organique Publiée 1er trimestre 1er trimestre 2012 2011 T1 2012 T1 2012 / T1 2011 Europe* 412 394 +3,6% +4,6% Amérique du Nord 724 632 +3,3% +14,6% BRIC + MISSAT** 176 134 +10,3% +31,3% Reste du Monde 14 Full Article at PR Newswire

NEW YORK, April 12, 2012 /PRNewswire/ -- Digitas announces the return of the annual online content event, Digitas NewFront 2012. In its fifth year, Digitas NewFront is one of the anchor events for the inaugural 2012 Digital Content NewFronts, whose missi Full Article at PR Newswire

At least Facebook knows that it had better tread carefully with Instagram fans. In announcing its $1 billion acquisition today, CEO Mark Zuckerberg made a point of saying that Facebook was committed to developing Instagram independently. "We believe thes Full Article at AdWeek

BOSTON, April 5, 2012 /PRNewswire/ -- As spending for online video advertising continues to grow, a new survey commissioned by Digitas, the top global integrated brand agency, and conducted online by Harris Interactive reveals an increased urgency for br Full Article at PR Newswire

StumbleUpon, the content-discovery site that helps users "stumble" around the web based on their interests, has hired Digitas exec Teal Newland as its first VP-sales. Ms. Newland will be responsible for educating brands on the concept of advertising thro Full Article at Advertising Age

Daniel Mark Evans and Matthew Scott Mazer were married Saturday at the Wequassett Resort in Chatham, Mass. The Rev. Faith Lavender, an interfaith minister, officiated. Mr. Evans, 32, is a computer systems specialist at Children’s Hospital in Boston. He i Full Article at The New York Times

Publicis Webformance, filiale de Publicis Groupe [EURONEXT Paris: FR0000130577] spécialisée dans la communication sur Internet pour les PME-TPE, a repris le 6 février dernier à la barre du Tribunal de Commerce de Marseille une partie des actifs des socié Full Article at PR Newswire