Ford Motor Company

Then, no sooner had GM said yesterday it would not buy ads in the next Super Bowl, and Super Bowl regular Hyundai quickly let us know it won't pass on the biggest annual ad event in TV -- and by the way, (are your ears burning GM?), did know that the... Full Article at USA Today

Eastwood. The "Imported from Detroit" commercial in 2011 with Eminem is credited with helping to change the image of the Auburn Hills automaker. The company's commercial in this year's Super Bowl with Clint Eastwood, while politically controversial,... Full Article at USA Today

"We are delighted to have Dawn Rowley, a highly qualified, talented and experienced individual, join our team coming from such global manufacturing leaders as Masco Corporation and Ford Motor Company," stated BrassCraft Manufacturing Chief Financial... Full Article at PR Newswire

The annual Ford Freedom Award includes an essay contest that awards a total of $10,000 in savings bonds to five winners. More than 1,900 elementary and middle school students submitted essays on their dream team of three people for a dream project to... Full Article at PR Newswire

Chevrolet announced Thursday that it would produce a performance sedan, called the SS, based on the global rear-wheel-drive platform used by the Camaro sports car and the coming VF Commodore, an Australian-market sedan produced by Holden, General... Full Article at The New York Times

Priced from $25,995 before an undisclosed delivery charge, the hybrid is positioned to undercut the Prius V wagon by $500 when it arrived in showrooms this fall, Ford said. Pricing for the C-Max Energi, the plug-in variant, is expected to be announced... Full Article at The New York Times

And a new gen of hybrid management electronics can direct the gas engine to provide power to move the car or simply charge the battery, depending on the needs at any given time. And the car marks Ford's the first use of lighter, more compact... Full Article at USA Today

Ford is often credited with saying that if he had asked consumers what they wanted, they would have asked for a faster horse. Whether he actually said that or not, it's a great reminder that successful businesses look to the future. It's ironic that GM,... Full Article at Advertising Age

Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include Daimler AG (OTC:DDAIF), General Motors Company (NYSE: GM), Ford Motor Co. (NYSE:... Full Article at PR Newswire

This year, the company has not one but four major automotive sponsors (Ford, Toyota, Lincoln and Lexus) buying tie-in digital integrations, and Capital One on a fifth. Unscripted television is no stranger to these sorts of deals, but USA's collection... Full Article at MediaWeek

Facebook parlance, the "relationship status" for General Motors and Ford would have to fall under "It's complicated." After GM drew attention Tuesday for its decision to ax its $10 million budget for paid ads on Facebook, Ford Motor was quick to point... Full Article at USA Today

It published 28% of all such online ads last year, according to research firm ComScore. Going forward, the ad landscape looks healthy for social-media providers. BIA/Kelsey forecasts that social-media advertising revenues will swell from $3.8 billion... Full Article at USA Today

Google has more diversified ad media, thanks to YouTube, its search engines and the fact that it runs ads that appear on non-Google sites. But where Facebook marketing excels is in community building and brand development, especially since the company... Full Article at The Washington Post

For years, Ford vehicles have come with a cap that warns against use of e20 gasoline because a few years ago, Minnesota was considering authorizing its use. Ford is now considering changing that warning to refer to e15 as well. General Motors, Chrysler... Full Article at The New York Times

A. Poling, the son of an auto mechanic who helped guide the Ford Motor Company through the recession of the early 1990s as its chairman and chief executive, died on Saturday in Pacific Grove, Calif. He was 86. His death was announced by Ford , where Mr.... Full Article at The New York Times

This person, who asked not to be identified discussing private negotiations, said that Facebook had advised the company to spend less money on developing applications and more money on advertising and promotion. “They didn’t use paid media to get the... Full Article at The New York Times

While traditional advertising is mainly about raising awareness, a Facebook campaign requires extra effort to build up a fan base, said Rex Briggs, a social media advertising consultant with Marketing Evolutions. Michael McHale, director of corporate... Full Article at The Washington Post

The trick, of course, is to find a used car that you’re not embarrassed to drive, that won’t break down regularly and that won’t cost you more in repair bills than you would have made in monthly payments. (I seem to recall that my own first car after... Full Article at The New York Times

Ford Motor Co. plans to convert buzz from a 60-second TV spot in which the Ford name is neither shown nor mentioned into a global marketing campaign to capture consideration from untapped audiences. "Go Further" will replace "Drive One" and, in Europe,... Full Article at Advertising Age